At a certain point in your bridal beauty business, you can't just wing it anymore. Sticky notes and to-do lists won’t cut it when inquiries and bookings start rolling in. That’s when workflows become your saving grace. Workflows help you manage the increased workload that comes with business growth, keeping things organized and ensuring consistency. Whether you’re handling more inquiries, growing your team, or refining your process, having a solid workflow in place will save you time, reduce stress, and improve your client experience.

Why You Need a Workflow

Whenever your business levels up, your systems need to evolve with it. If you suddenly have more bookings or you’re getting serious about social media marketing, your old way of doing things may not work anymore. That’s where recalibrating your workflow becomes essential.

For example, when I restarted my podcast after almost a year off, I had to build an entirely new workflow to stay on track. I used Trello, a free organization tool, to plan my content, track tasks, and keep everything streamlined. It’s the same system I use for my social media, YouTube, and coaching business—and it can work wonders for managing your bridal bookings, too.

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Episode 85: Why Workflows Are Your Saving Grace

Streamlining Your Booking Process

If you’ve recently increased your marketing efforts and are seeing a spike in inquiries, your workflow should help you manage them efficiently. Instead of handling each inquiry manually, look at ways to optimize.

• Your initial response Automate follow-up emails so no inquiry slips through the cracks
• Your booking confirmation Ensure all necessary information is collected upfront to avoid back-and-forth emails
• Your client communication Set reminders for key touchpoints so clients feel supported throughout their journey

If you’re getting inquiries but not converting them into bookings, you may need to refine the early stages of your workflow. On the flip side, if brides book easily but the process gets messy closer to the wedding, you may need to tighten up your backend systems.

Consistency Creates a Better Client Experience

A strong workflow ensures that every client gets the same seamless experience. Without one, you might find yourself handling details differently for each bride, leading to unnecessary stress and confusion. Instead, batch tasks together so they happen at the same time for all clients.

For example:

Set a standard timeline for when trials should be scheduled

Establish cutoff dates for headcounts and timeline adjustments

Automate reminder emails for final confirmations and day-of logistics

This consistency not only makes your life easier but also impresses brides. When they see you have everything under control, they feel taken care of—and that leads to glowing reviews and more referrals.

Workflows Save You Time and Make You More Money

Time is money, and every hour you spend on admin is time you’re not getting paid for. By streamlining your workflow, you free up more hours without sacrificing service quality.

Automating tasks through HoneyBook or similar CRM systems can handle routine emails, reminders, and scheduling, so you don’t have to. Even if you prefer a manual approach, tools like Trello or scheduled emails in Gmail can help keep things on track.

The goal is simple spend less time on busy work and more time doing what you love—whether that’s styling brides, growing your business, or actually enjoying your time off.

Ready to Build a Better Workflow

If you want to create a workflow that keeps you organized, stress-free, and consistently booked, check out my Workflows for Bridal Artists Masterclass. I break down exactly how to build a workflow that works for your business, including how to automate key steps for a smooth client experience.

What's Next?

Watch the February 2023 Workflows Masterclass from Masterclass Magic!

Setting up workflows can cut down on your admin time ~and~ sets you up for success with your brides so nothing is missed and they can have full faith in not just your skills but your professionalism and expertise.

• Includes brief lesson on how to set up workflows in HoneyBook.

Craving more?  Make sure you check out the YouTube channel to view more education on building and growing your bridal hair or makeup business. Tune in every other Tuesday for Swears and Does Hair, my no-BS podcast about building, sustaining, and marketing a profitable bridal beauty business. Plus, watch expert tutorials to refine your hairstyling and makeup skills, so you can confidently deliver high-end looks that keep brides raving. 

You can check out the latest episode here!